The CRM system will allow to form the passenger's profile, to accumulate story of relationship of the passenger both with airlines and with the agencies. To apply personal data of a profile at service of the passenger. To use data of CRM at the moment of forming  the personalized offer.

The CRM system has huge potential of management of loyalty of airline to the passenger, and an opportunity to collect information on his social status, preferences in food and drinks during flight, a favourite  seat on a aircraft, hobbies, participation in stocks of airline and the accumulated scores, to monitoring of requests and receiving feedback from  the passenger.

Customer Relationship Management System analyzes not only passenger, client information, but also all transactions from the adjacent PSS systems.